Art Selling & Buying Platform

Overview

A high-fidelity UI/UX design for an online art marketplace where artists can display and sell artwork, and buyers can browse, review artwork details, and complete a purchase — designed end-to-end in Figma.

The problem

Art marketplaces need to serve two very different users — artists managing listings and buyers browsing to purchase — without either journey feeling like an afterthought bolted onto the other.

Key decision

Buyer and seller journeys were designed as two separate, complete flows from the start rather than one flow with role-based branches, so each could be optimized for what that user actually needs to do — browsing and discovery for buyers, listing and management for sellers — without compromise on either side.

Main features

• Buyer journey
• Seller journey
• Product browsing
• Artwork detail pages
• Purchase flow
• User-friendly navigation
• Visual hierarchy
• High-fidelity prototype

Tech stack

Demonstrates: user-flow design, visual hierarchy, prototyping for real product journeys.